Business Development "The creation of long-term value for an organization from customers, markets, and relationships".

What is business development?

Business development means different things to different people. It almost always includes revenue generation in the definition. We think the best definition of business development is that offered by Scott Pollack in Forbes . "Business development is the creation of long-term value for an organization from customers, markets, and relationships." Customer retention, networking relationships, and marketing statistics like customer lifetime value are all important elements of an effective business development plan - not to forget revenue generation!